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::Bento Lira:: Bento is a business associate at icircle. He has 23 years experience in diverse competitive markets such as consumer goods, IT and consulting. He was CEO of McCann-Erickson Worldgroup Sales Promotion Unit in Brazil, managed growth of key Unilever brands (Arisco, Knorr), implemented sales/production management systems. He was also a consultant with Andersen Consulting and was a member of the CINDACTA project which transferred military technology from France to Brazil. Currently he teaches marketing at Fundação Vanzolini in São Paulo, Brazil. Bento received his electronic engineering degree from ITA (Instituto Tecnológico da Aeronáutica).

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